.app is the new, more secure domain for your app. It’s where developers, entrepreneurs, and businesses showcase information about their apps to the world.
What is an App? The term ‘App’ is a modern take on the word software or application, most commonly small, specifically designed ones used for mobile devices.
We have seen the popularity of apps rise to a staggering level, so much so, that phrases such as “Download the App” or “Is there an app for that?” have become a part of our everyday lingo.
Both Apple and Google accommodate app stores with an ever increasing store of applications to suit ones every need.
There are applications where you can perform Origami on your phone, applications that ensure you reach your destination (or sometimes a dead end), and apps for your never ending need to post food photos. Some apps will check your grammar, spelling and punctuation as you go or even provide a symphony for your ears, wherever you are.
Apps certainly make the mobile world go ‘round, and now they have their own digital gateway on the internet with the launch of Dot App, the latest generic top-level domain to hit the market.
The launch of Dot App, the latest generic top-level domain will provide a secure, digital location on the internet for the growing App industry.
Dot App will be the new, relevant TLD for developers, programmers, designers, reviewers, or those businesses dedicated to the world of apps. With mobile traffic now exceeding that of desktop, there is a whole new field of marketing available for businesses to branch into with apps and Dot App.
* The Application Fee is for services that will be provided by Instra Corporation to cover costs in
applying for the registration and is NON-REFUNDABLE regardless of the outcome of the application.
.APPEarly Access Program (EAP)
The registry operator of .APP domain names is giving you the opportunity to secure your desired .APP domain early in a special launch phase called the Early Access Program (EAP).
During this phase, which lasts for a week, customers can pay a separate registration fee that allows us to submit their desired .APP domain onto the registry for early registration
Access Dates and costs can be found in the table below:
EAP Period
Date
Cost
Day 1
01 May 2018
USD 13125.00
Day 2
02 May 2018
USD 3250.00
Day 3
03 May 2018
USD 1620.00
Day 4
04 May 2018
USD 825.00
Day 5
05 May 2018
USD 165.00
Day 6
06 May 2018
USD 165.00
Day 7
07 May 2018
USD 165.00
If you would like to participate in the Early Access Program or would like further details please contact our sales department via
email or telephone.
.app Availability Information
Although we make every effort to ensure our availability checker is accurate, there is a possibility that we may show reserved/premium domains
as available due to the early stage of roll out for this domain.
If you submit an order for a domain that is later identified as reserved then we will unfortunately be unable to complete the
registration and you will be provided a full refund.
If you submit an order for a domain that is later identified as premium then you will have two options available to you:
Pay the additional premium rate to secure your domain
Receive a refund, in which case even fees stated as "non-refundable" will be refunded.
We thank you for your understanding during this exciting transformative stage of the domain industry.
General Information
Requirements:
Restricted: Additional information is required for domain registration and domain transfer.
Registration Time:
5 Day(s)
Category:
Internet
Minimum Registration Term:*
1 Year(s)
* Price can vary if the registry operator has classified your desired domain name as a
premium name, which incurs a variable higher price than what's shown above.
Registry Information
gTLD Applicant:
.APP REGISTRY INC., Charleston Road Registry Inc., dot App Limited, Webera Inc., NU DOT CO LLC, Amazon EU S.\u00C3\u00A0 r.l., Lone Maple, LLC, Dot App LLC, DotApp Inc., TRI Ventures, Inc., Afilias Limited, Merchant Law Group LLP, Top Level Domain Holdings Limited
gTLD Applicant: .APP REGISTRY INC., Charleston Road Registry Inc., dot App Limited, Webera Inc., NU DOT CO LLC, Amazon EU S.\u00C3\u00A0 r.l., Lone Maple, LLC, Dot App LLC, DotApp Inc., TRI Ventures, Inc., Afilias Limited, Merchant Law Group LLP, Top Level Domain Holdings Limited
gTLD Approval Date:
TBA
gTLD Approval Date: TBA
Sunrise Period Commence Date:
TBA
Sunrise Period Commence Date: TBA
Pricing:
TBA
Pricing: TBA
.APP Bulk Domain Registration
Order your .app domain names in Bulk, simply enter your names below (one domain per line).
gTLD Background Information
On June 13 2012, ICANN have announced 2000+ domain name gTLD applications and .app is one of these New Top Level Domains.
Pre-Register your interest for .app with Instra to receive updates on the progress of this new Internet
related New gTLD along with your opportunity to register your desired .app if it becomes publically available for registration.
If you require assistance with .app domain registration, please contact our helpdesk via 
